A WELL-KEPT SECRET

The recipes of all of our products are a family secret, which is handed down from generation to generation. All of our extraordinary Premium liqueurs are produced in a restricted area at our site in Cartagena (Spain).

 

Our Licor 43 expert is the only authorized person by the Zamora family to oversee the entire elaboration process. His expertise builds on the artistry and knowledge in three areas: 

 

1. The selection of high quality, natural ingredients. 

2. The extraction of its flavors and aromas. 

3. The art of fusing all components to achieve a balanced taste symphony that indulges all of our senses.

ROMANS DISCOVER LIQVOR MIRABILIS

When the Romans conquered Carthago Nova, they discovered a delicious golden and aromatic elixir made with fruits and herbs from the area called Liqvor Mirabilis.

 

To avoid temptations, the Romans banned their production and consumption, but the Carthaginians continued to do so in secret. This elixir inspires today the recipe of Licor 43.

1946

THE ZAMORA FAMILY STARTS THE PRODUCTION

Mr. Diego Zamora with his brother and sister, Angel and Josefina, and the support of Emilio Restoy, Josefina’s husband, gathered all they had and, with hard work and unlimited enthusiasm, started to bottle the liqueur themselves.

A humble beginning made of passion that started the history of Diego Zamora group.

1960

FROM SPAIN TO THE WORLD

Spain started to see the arrival of thousands of tourists eager to enjoy the paradisiac climate and the unforgettable beaches. All these people discovered Licor 43 and the word of mouth started to spread when they returned. Naturally, the next step was to export our golden liqueur so it could be enjoyed everywhere.

1980

NEW WAYS TO ENGAGE OUR CONSUMERS

Seeking to make our brand flourish among consumers, we looked for new ways to engage our audiences by sponsoring first class events.

One of the most memorable ones, was when we sailed around the globe. We built a yacht with a Spanish crew to sail 27,000 nautical miles from Cape of Good Hope to Cape Horn. All of this while we sponsored and participated in the Whitbread Round the World Race, the most prestigious race in the world.

2000

THE MOST INTERNATIONAL SPANISH SPIRIT

The first decade of the XXI century was driven by an unstoppable international expansion. We reached over fifty countries such as Australia, Germany, Mexico, and the USA, making it the most international premium Spanish liqueur of all time.

2015

PURA PASIÓN

Coinciding with the redesign of the new bottle, we unified our global image through what best defines the Spanish character: our pure passion. Our mission is to spread our passionate way of living making the most of every little moment. A core idea that summarises what’s inside each bottle of Licor 43: Pura Pasión.

2016

INTRODUCING LICOR 43 HORCHATA

After 70 incredible years enjoying Licor 43 we can finally say that we have a new sibling able to be at its height: Licor 43 Horchata. A light, delicious silky liqueur inspired by the “horchata”, an iconic drink in Spain, and fused with Licor 43 Original.it!

2019

TASTES BETTER TOGETHER

The brand evolves to a new positioning bringing dynamism, excitement and passion to the after meal. We love putting extraordinary things together to get something even better. And when that happens, sparks fly. It communicates through a new global campaign under the tagline: Tastes Better Together.